Cheerios vs Post · Bay Area shelf head-to-head
Cheerios and Post, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Post carries more Brand PowerPost is in more Bay Area grocersPost fields the deeper lineupPost sits further up the premium end
Cheerios
Post
11
brand power
46
2
products
35
1
categories
2
2
grocers
13
$11.50
avg price
$7.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cheerios▭ Post
Distribution · 30% of score8·54
C
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cheerios
no top category Post doesn’t also play in.
only Post
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cheerios · 0
no exclusive doors — everywhere Cheerios is, Post is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cheerios · Post
