Cheetos vs Parmcrisps · Bay Area shelf head-to-head
Cheetos and Parmcrisps, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cheetos carries more Brand PowerCheetos is in more Bay Area grocersCheetos fields the deeper lineupParmcrisps sits further up the premium end
Cheetos
Parmcrisps
45
brand power
36
37
products
5
3
categories
1
9
grocers
5
82.2¢
price per oz
$2.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cheetos▭ Parmcrisps
Distribution · 30% of score38·21
P
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Parmcrisps
no top category Cheetos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cheetos · 7
only Parmcrisps · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cheetos · Parmcrisps
