Chef Boyardee vs Campbell's Spaghettios · Bay Area shelf head-to-head
Chef Boyardee and Campbell's Spaghettios, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chef Boyardee carries more Brand PowerChef Boyardee fields the deeper lineup
Chef Boyardee
Campbell's Spaghettios
26
brand power
15
7
products
2
2
categories
1
5
grocers
5
$3.36
avg price
$2.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chef Boyardee▭ Campbell's Spaghettios
Distribution · 30% of score21·21
C
C
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score44·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chef Boyardee
only Campbell's Spaghettios
no top category Chef Boyardee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Chef Boyardee · 2
only Campbell's Spaghettios · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chef Boyardee · Campbell's Spaghettios