Chelan Beauty vs AURORA · Bay Area shelf head-to-head
Chelan Beauty and AURORA, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
AURORA carries more Brand PowerAURORA is in more Bay Area grocers
Chelan Beauty
AURORA
11
brand power
18
3
products
5
1
categories
2
3
subcategories
5
1
grocers
2
$18.19
avg price
$15.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chelan Beauty▭ AURORA
Distribution · 30% of score4·8
C
A
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chelan Beauty
no top category AURORA doesn’t also play in.
only AURORA
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Chelan Beauty · 1
only AURORA · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chelan Beauty · AURORA