Chicas vs Tostitos · Bay Area shelf head-to-head
Chicas and Tostitos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tostitos carries more Brand PowerTostitos is in more Bay Area grocersTostitos fields the deeper lineup
Chicas
Tostitos
14
brand power
47
4
products
32
1
categories
3
4
grocers
11
64.2¢
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chicas▭ Tostitos
Distribution · 30% of score17·46
C
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chicas
no top category Tostitos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Chicas · 0
no exclusive doors — everywhere Chicas is, Tostitos is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chicas · Tostitos
