Chicas vs Xochitl · Bay Area shelf head-to-head
Chicas and Xochitl, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Xochitl carries more Brand PowerXochitl is in more Bay Area grocersXochitl fields the deeper lineup
Chicas
Xochitl
14
brand power
35
4
products
12
1
categories
2
4
grocers
12
64.2¢
price per oz
68.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chicas▭ Xochitl
Distribution · 30% of score17·50
C
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chicas
no top category Xochitl doesn’t also play in.
only Xochitl
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Chicas · 0
no exclusive doors — everywhere Chicas is, Xochitl is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chicas · Xochitl
