Child's Play vs Mars · Bay Area shelf head-to-head
Child's Play and Mars, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mars carries more Brand PowerMars is in more Bay Area grocersMars fields the deeper lineup
Child's Play
Mars
9
brand power
29
2
products
14
1
categories
1
1
subcategories
2
2
grocers
7
$14.62
avg price
$17.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Child's Play▭ Mars
Distribution · 30% of score8·29
C
M
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Child's Play
no top category Mars doesn’t also play in.
only Mars
no top category Child's Play doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Child's Play · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Child's Play · Mars
