Chukar vs Hello! I'm Ugly · Bay Area shelf head-to-head
Chukar and Hello! I'm Ugly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hello! I'm Ugly carries more Brand PowerHello! I'm Ugly is in more Bay Area grocers
Chukar
Hello! I'm Ugly
11
brand power
16
6
products
4
3
categories
1
4
subcategories
2
2
grocers
4
$2.33
price per oz
$2.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chukar▭ Hello! I'm Ugly
Distribution · 30% of score8·17
C
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chukar
only Hello! I'm Ugly
no top category Chukar doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chukar · 1
only Hello! I'm Ugly · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chukar · Hello! I'm Ugly