Claros Farm vs Crispy Green Crispy Fruit · Bay Area shelf head-to-head
Claros Farm and Crispy Green Crispy Fruit, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Claros Farm
no top category Crispy Green Crispy Fruit doesn’t also play in.
only Crispy Green Crispy Fruit
no top category Claros Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Claros Farm · Crispy Green Crispy Fruit