Coco vs Antidote · Bay Area shelf head-to-head
Coco and Antidote, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Antidote carries more Brand PowerAntidote is in more Bay Area grocersAntidote fields the deeper lineup
Coco
Antidote
16
brand power
27
5
products
20
2
categories
1
2
subcategories
2
1
grocers
3
$5.73
price per oz
$6.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coco▭ Antidote
Distribution · 30% of score4·13
C
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coco
only Antidote
no top category Coco doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Coco · 0
no exclusive doors — everywhere Coco is, Antidote is too.
only Antidote · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coco · Antidote
