Coco5 vs Powerade · Bay Area shelf head-to-head
Coco5 and Powerade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Powerade carries more Brand PowerPowerade is in more Bay Area grocersPowerade fields the deeper lineup
Coco5
Powerade
16
brand power
38
4
products
19
2
categories
1
1
grocers
7
$2.49
avg price
$3.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coco5▭ Powerade
Distribution · 30% of score4·29
C
P
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28·79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coco5
only Powerade
no top category Coco5 doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coco5 · Powerade
