Coffee Mate vs Super Coffee · Bay Area shelf head-to-head
Coffee Mate and Super Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Coffee Mate carries more Brand PowerCoffee Mate is in more Bay Area grocersCoffee Mate fields the deeper lineupSuper Coffee sits further up the premium end
Coffee Mate
Super Coffee
52
brand power
23
29
products
5
1
categories
3
2
subcategories
3
12
grocers
6
25.8¢
price per fl oz
38.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coffee Mate▭ Super Coffee
Distribution · 30% of score50·25
C
carried in 12 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coffee Mate
no top category Super Coffee doesn’t also play in.
only Super Coffee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coffee Mate · Super Coffee
