Colgate vs Himalaya · Bay Area shelf head-to-head
Colgate and Himalaya, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Colgate is in more Bay Area grocersHimalaya fields the deeper lineup
Colgate
Himalaya
33
brand power
35
9
products
16
1
categories
2
4
grocers
1
$2.57
price per oz
$1.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Colgate▭ Himalaya
Distribution · 30% of score17·4
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Colgate
no top category Himalaya doesn’t also play in.
only Himalaya
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Himalaya · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Colgate · Himalaya
