Compartés vs Raaka · Bay Area shelf head-to-head
Compartés and Raaka, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Compartés carries more Brand PowerRaaka is in more Bay Area grocers
Compartés
Raaka
25
brand power
16
14
products
12
2
categories
1
1
grocers
4
$4.41
price per fl oz
$4.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Compartés▭ Raaka
Distribution · 30% of score4·17
C
R
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score69·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Compartés
only Raaka
no top category Compartés doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Compartés · 0
no exclusive doors — everywhere Compartés is, Raaka is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Compartés · Raaka
