Cool Whip vs Truwhip · Bay Area shelf head-to-head
Cool Whip and Truwhip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cool Whip is in more Bay Area grocers
Cool Whip
Truwhip
43
brand power
40
4
products
3
1
categories
1
8
grocers
4
51.0¢
price per oz
65.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cool Whip▭ Truwhip
Distribution · 30% of score33·17
C
T
carried in 8 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cool Whip
no top category Truwhip doesn’t also play in.
only Truwhip
no top category Cool Whip doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cool Whip · Truwhip
