Corpse Reviver vs Ghost · Bay Area shelf head-to-head
Corpse Reviver and Ghost, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghost carries more Brand PowerGhost is in more Bay Area grocersGhost fields the deeper lineupCorpse Reviver sits further up the premium end
Corpse Reviver
Ghost
20
brand power
27
5
products
12
2
categories
2
2
grocers
5
32.6¢
price per fl oz
19.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Corpse Reviver▭ Ghost
Distribution · 30% of score8·21
C
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Corpse Reviver
no top category Ghost doesn’t also play in.
only Ghost
no top category Corpse Reviver doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Corpse Reviver · 1
only Ghost · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Corpse Reviver · Ghost
