Creative Intl vs Tortabella · Bay Area shelf head-to-head
Creative Intl and Tortabella, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Creative Intl carries more Brand PowerCreative Intl fields the deeper lineup
Creative Intl
Tortabella
28
brand power
14
17
products
5
2
categories
1
5
subcategories
1
1
grocers
1
$13.11
avg price
$33.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Creative Intl▭ Tortabella
Distribution · 30% of score4·4
C
T
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score76·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Creative Intl
only Tortabella
no top category Creative Intl doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Creative Intl · 1
only Tortabella · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Creative Intl · Tortabella
