Crush vs Squirt · Bay Area shelf head-to-head
Crush and Squirt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crush is in more Bay Area grocersSquirt fields the deeper lineupSquirt sits further up the premium end
Crush
Squirt
21
brand power
20
7
products
11
1
categories
1
9
grocers
8
10.0¢
price per fl oz
33.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crush▭ Squirt
Distribution · 30% of score38·33
C
S
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crush
no top category Squirt doesn’t also play in.
only Squirt
no top category Crush doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crush · 3
only Squirt · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crush · Squirt
