Cult Crackers vs Joey · Bay Area shelf head-to-head
Cult Crackers and Joey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cult Crackers carries more Brand PowerCult Crackers is in more Bay Area grocersCult Crackers fields the deeper lineup
Cult Crackers
Joey
26
brand power
9
5
products
2
1
categories
1
10
grocers
1
$10.54
avg price
$11.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cult Crackers▭ Joey
Distribution · 30% of score42·4
J
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cult Crackers
no top category Joey doesn’t also play in.
only Joey
no top category Cult Crackers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cult Crackers · Joey