Dads Old Fashion vs Virgil's · Bay Area shelf head-to-head
Dads Old Fashion and Virgil's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Virgil's carries more Brand PowerVirgil's is in more Bay Area grocersVirgil's fields the deeper lineup
Dads Old Fashion
Virgil's
0
brand power
35
2
products
21
1
categories
1
1
subcategories
4
2
grocers
12
$2.74
avg price
$7.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dads Old Fashion▭ Virgil's
Distribution · 30% of score8·50
D
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dads Old Fashion
no top category Virgil's doesn’t also play in.
only Virgil's
no top category Dads Old Fashion doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dads Old Fashion · 0
no exclusive doors — everywhere Dads Old Fashion is, Virgil's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dads Old Fashion · Virgil's