Dandelion Chocolate vs Raaka · Bay Area shelf head-to-head
Dandelion Chocolate and Raaka, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dandelion Chocolate carries more Brand Power
Dandelion Chocolate
Raaka
27
brand power
16
13
products
12
2
categories
1
4
grocers
4
$6.25
price per fl oz
$4.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dandelion Chocolate▭ Raaka
Distribution · 30% of score17·17
R
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dandelion Chocolate
only Raaka
no top category Dandelion Chocolate doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dandelion Chocolate · 1
only Raaka · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dandelion Chocolate · Raaka