De La Calle Tepache vs Biotic Ferments · Bay Area shelf head-to-head
De La Calle Tepache and Biotic Ferments, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
De La Calle Tepache is in more Bay Area grocersBiotic Ferments fields the deeper lineupBiotic Ferments sits further up the premium end
De La Calle Tepache
Biotic Ferments
35
brand power
34
7
products
11
2
categories
2
2
subcategories
5
10
grocers
9
28.9¢
price per fl oz
33.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ De La Calle Tepache▭ Biotic Ferments
Distribution · 30% of score42·38
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Soda2 vs 5 SKUs
<1% of shelf
only De La Calle Tepache
no top category Biotic Ferments doesn’t also play in.
only Biotic Ferments
no top category De La Calle Tepache doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only De La Calle Tepache · 5
only Biotic Ferments · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: De La Calle Tepache · Biotic Ferments