De La Calle Tepache vs Goodbelly · Bay Area shelf head-to-head
De La Calle Tepache and Goodbelly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
De La Calle Tepache carries more Brand PowerDe La Calle Tepache is in more Bay Area grocersDe La Calle Tepache sits further up the premium end
De La Calle Tepache
Goodbelly
35
brand power
23
7
products
5
2
categories
1
10
grocers
6
28.9¢
price per fl oz
17.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ De La Calle Tepache▭ Goodbelly
Distribution · 30% of score42·25
carried in 10 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only De La Calle Tepache
only Goodbelly
no top category De La Calle Tepache doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only De La Calle Tepache · 6
only Goodbelly · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: De La Calle Tepache · Goodbelly