Deux Crane vs Dandelion Chocolate · Bay Area shelf head-to-head
Deux Crane and Dandelion Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dandelion Chocolate carries more Brand PowerDandelion Chocolate is in more Bay Area grocersDandelion Chocolate fields the deeper lineup
Deux Crane
Dandelion Chocolate
10
brand power
27
3
products
13
1
categories
2
1
grocers
4
$7.23
price per oz
$5.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Deux Crane▭ Dandelion Chocolate
Distribution · 30% of score4·17
D
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Deux Crane
no top category Dandelion Chocolate doesn’t also play in.
only Dandelion Chocolate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Deux Crane · 0
no exclusive doors — everywhere Deux Crane is, Dandelion Chocolate is too.
only Dandelion Chocolate · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Deux Crane · Dandelion Chocolate