Diplomata vs Firehook · Bay Area shelf head-to-head
Diplomata and Firehook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firehook carries more Brand PowerFirehook is in more Bay Area grocersFirehook fields the deeper lineup
Diplomata
Firehook
0
brand power
40
3
products
10
1
categories
1
1
grocers
20
$7.69
avg price
$9.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diplomata▭ Firehook
Distribution · 30% of score4·83
D
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diplomata
no top category Firehook doesn’t also play in.
only Firehook
no top category Diplomata doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Diplomata · 0
no exclusive doors — everywhere Diplomata is, Firehook is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diplomata · Firehook