Dirty vs Keogh's · Bay Area shelf head-to-head
Dirty and Keogh's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dirty
Keogh's
21
brand power
24
8
products
8
1
categories
1
4
grocers
4
$1.41
price per oz
$1.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dirty▭ Keogh's
Distribution · 30% of score17·17
D
K
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score49·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dirty
no top category Keogh's doesn’t also play in.
only Keogh's
no top category Dirty doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dirty · 2
only Keogh's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dirty · Keogh's
