Dough To Go vs Cici's Italian Cookies · Bay Area shelf head-to-head
Dough To Go and Cici's Italian Cookies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cici's Italian Cookies carries more Brand PowerCici's Italian Cookies is in more Bay Area grocersCici's Italian Cookies fields the deeper lineupDough To Go sits further up the premium end
Dough To Go
Cici's Italian Cookies
9
brand power
33
2
products
8
1
categories
1
2
subcategories
4
1
grocers
12
$13.39
avg price
$14.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dough To Go▭ Cici's Italian Cookies
Distribution · 30% of score4·50
D
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dough To Go
no top category Cici's Italian Cookies doesn’t also play in.
only Cici's Italian Cookies
no top category Dough To Go doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dough To Go · 0
no exclusive doors — everywhere Dough To Go is, Cici's Italian Cookies is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dough To Go · Cici's Italian Cookies