Dr Ginger's vs Nudge. · Bay Area shelf head-to-head
Dr Ginger's and Nudge., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nudge. sits further up the premium end
Dr Ginger's
Nudge.
14
brand power
14
3
products
2
2
categories
2
3
subcategories
2
1
grocers
1
$10.59
avg price
$9.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr Ginger's▭ Nudge.
Distribution · 30% of score4·4
D
N
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr Ginger's
no top category Nudge. doesn’t also play in.
only Nudge.
no top category Dr Ginger's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dr Ginger's · 1
only Nudge. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr Ginger's · Nudge.
