Dr Pepper vs Kimura · Bay Area shelf head-to-head
Dr Pepper and Kimura, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr Pepper carries more Brand PowerDr Pepper is in more Bay Area grocersDr Pepper fields the deeper lineupKimura sits further up the premium end
Dr Pepper
Kimura
43
brand power
11
21
products
3
1
categories
1
3
subcategories
2
14
grocers
1
$8.40
avg price
$2.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr Pepper▭ Kimura
Distribution · 30% of score58·4
K
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score83·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr Pepper
no top category Kimura doesn’t also play in.
only Kimura
no top category Dr Pepper doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr Pepper · Kimura