Dr Pepper vs Reading Draft · Bay Area shelf head-to-head
Dr Pepper and Reading Draft, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr Pepper carries more Brand PowerDr Pepper is in more Bay Area grocersDr Pepper fields the deeper lineup
Dr Pepper
Reading Draft
43
brand power
0
21
products
3
1
categories
1
3
subcategories
3
14
grocers
1
$8.40
avg price
$2.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr Pepper▭ Reading Draft
Distribution · 30% of score58·4
R
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr Pepper
no top category Reading Draft doesn’t also play in.
only Reading Draft
no top category Dr Pepper doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr Pepper · Reading Draft