Lining them up…
Dr Pepper and Reading Draft, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Reading Draft doesn’t also play in.
no top category Dr Pepper doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr Pepper · Reading Draft
21 products in the catalog·3 products in the catalog
spans 1 category · 3 subcategories·spans 1 category · 3 subcategories
~2% average share on the shelves it competes on·~0% average share on the shelves it competes on
no exclusive doors — everywhere Reading Draft is, Dr Pepper is too.