Dr Pepper vs Virgil's · Bay Area shelf head-to-head
Dr Pepper and Virgil's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr Pepper carries more Brand PowerDr Pepper is in more Bay Area grocersVirgil's sits further up the premium end
Dr Pepper
Virgil's
43
brand power
35
21
products
21
1
categories
1
3
subcategories
4
14
grocers
12
44.1¢
price per fl oz
27.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr Pepper▭ Virgil's
Distribution · 30% of score58·50
carried in 14 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr Pepper
no top category Virgil's doesn’t also play in.
only Virgil's
no top category Dr Pepper doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr Pepper · Virgil's
