Dr Pepper vs Wild Bill's · Bay Area shelf head-to-head
Dr Pepper and Wild Bill's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr Pepper carries more Brand PowerDr Pepper is in more Bay Area grocersDr Pepper fields the deeper lineup
Dr Pepper
Wild Bill's
43
brand power
0
21
products
3
1
categories
1
3
subcategories
3
14
grocers
1
$8.40
avg price
$2.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr Pepper▭ Wild Bill's
Distribution · 30% of score58·4
W
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr Pepper
no top category Wild Bill's doesn’t also play in.
only Wild Bill's
no top category Dr Pepper doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr Pepper · Wild Bill's