Dr Tung's vs Eco-dent · Bay Area shelf head-to-head
Dr Tung's and Eco-dent, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eco-dent sits further up the premium end
Dr Tung's
Eco-dent
24
brand power
26
5
products
7
1
categories
2
2
subcategories
3
4
grocers
4
$6.98
avg price
$7.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr Tung's▭ Eco-dent
Distribution · 30% of score17·17
D
E
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr Tung's
no top category Eco-dent doesn’t also play in.
only Eco-dent
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dr Tung's · 1
only Eco-dent · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr Tung's · Eco-dent