Dr Tung's vs Gum · Bay Area shelf head-to-head
Dr Tung's and Gum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr Tung's carries more Brand PowerDr Tung's is in more Bay Area grocersDr Tung's fields the deeper lineup
Dr Tung's
Gum
24
brand power
10
5
products
2
1
categories
1
2
subcategories
1
4
grocers
1
$6.98
avg price
$14.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr Tung's▭ Gum
Distribution · 30% of score17·4
D
G
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr Tung's
no top category Gum doesn’t also play in.
only Gum
no top category Dr Tung's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dr Tung's · 4
only Gum · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr Tung's · Gum
