Dr Tung's vs Oral-b · Bay Area shelf head-to-head
Dr Tung's and Oral-b, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr Tung's is in more Bay Area grocersOral-b sits further up the premium end
Dr Tung's
Oral-b
24
brand power
20
5
products
3
1
categories
1
2
subcategories
1
4
grocers
2
$6.98
avg price
$7.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr Tung's▭ Oral-b
Distribution · 30% of score17·8
D
O
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr Tung's
no top category Oral-b doesn’t also play in.
only Oral-b
no top category Dr Tung's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dr Tung's · 4
only Oral-b · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr Tung's · Oral-b
