Dr Tung's vs Radius · Bay Area shelf head-to-head
Dr Tung's and Radius, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Radius carries more Brand PowerDr Tung's is in more Bay Area grocersRadius sits further up the premium end
Dr Tung's
Radius
24
brand power
30
5
products
3
1
categories
2
2
subcategories
2
4
grocers
2
$6.98
avg price
$9.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr Tung's▭ Radius
Distribution · 30% of score17·8
D
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr Tung's
no top category Radius doesn’t also play in.
only Radius
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dr Tung's · 2
only Radius · 0
no exclusive doors — everywhere Radius is, Dr Tung's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr Tung's · Radius
