El Jefe vs Rockstar · Bay Area shelf head-to-head
El Jefe and Rockstar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rockstar carries more Brand PowerRockstar is in more Bay Area grocersRockstar fields the deeper lineup
El Jefe
Rockstar
0
brand power
26
5
products
16
1
categories
1
2
grocers
7
$3.69
avg price
$3.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ El Jefe▭ Rockstar
Distribution · 30% of score8·29
E
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only El Jefe
no top category Rockstar doesn’t also play in.
only Rockstar
no top category El Jefe doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only El Jefe · 0
no exclusive doors — everywhere El Jefe is, Rockstar is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: El Jefe · Rockstar