El Sabroso vs Xochitl · Bay Area shelf head-to-head
El Sabroso and Xochitl, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Xochitl carries more Brand PowerXochitl is in more Bay Area grocersXochitl fields the deeper lineupXochitl sits further up the premium end
El Sabroso
Xochitl
14
brand power
35
3
products
12
1
categories
2
4
grocers
12
55.2¢
price per oz
68.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ El Sabroso▭ Xochitl
Distribution · 30% of score17·50
E
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only El Sabroso
no top category Xochitl doesn’t also play in.
only Xochitl
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only El Sabroso · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: El Sabroso · Xochitl