Eleven Madison Home vs Chantelle's Granola · Bay Area shelf head-to-head
Eleven Madison Home and Chantelle's Granola, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chantelle's Granola carries more Brand PowerChantelle's Granola is in more Bay Area grocersChantelle's Granola fields the deeper lineup
Eleven Madison Home
Chantelle's Granola
9
brand power
27
2
products
5
1
categories
2
1
grocers
9
$20.89
avg price
$15.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eleven Madison Home▭ Chantelle's Granola
Distribution · 30% of score4·38
E
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eleven Madison Home
no top category Chantelle's Granola doesn’t also play in.
only Chantelle's Granola
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Eleven Madison Home · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eleven Madison Home · Chantelle's Granola