Ener-d vs True Lemon · Bay Area shelf head-to-head
Ener-d and True Lemon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
True Lemon carries more Brand PowerEner-d is in more Bay Area grocersEner-d sits further up the premium end
Ener-d
True Lemon
2
brand power
16
1
products
3
1
categories
1
6
grocers
2
$0.98
avg price
$6.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ener-d▭ True Lemon
Distribution · 30% of score25·8
E
T
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score8·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ener-d
no top category True Lemon doesn’t also play in.
only True Lemon
no top category Ener-d doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ener-d · 5
only True Lemon · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ener-d · True Lemon