Eos vs Elizabethw · Bay Area shelf head-to-head
Eos and Elizabethw, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Elizabethw carries more Brand PowerElizabethw fields the deeper lineupEos sits further up the premium end
Eos
Elizabethw
13
brand power
23
2
products
7
1
categories
3
1
grocers
1
$19.90
avg price
$15.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eos▭ Elizabethw
Distribution · 30% of score4·4
E
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eos
no top category Elizabethw doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Eos · 1
only Elizabethw · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eos · Elizabethw
