Equator vs Taylor Lane · Bay Area shelf head-to-head
Equator and Taylor Lane, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Equator carries more Brand PowerEquator is in more Bay Area grocersEquator fields the deeper lineupTaylor Lane sits further up the premium end
Equator
Taylor Lane
45
brand power
7
27
products
6
1
categories
1
3
subcategories
1
16
grocers
4
$14.20
avg price
$22.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Equator▭ Taylor Lane
Distribution · 30% of score67·17
T
carried in 16 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Equator
no top category Taylor Lane doesn’t also play in.
only Taylor Lane
no top category Equator doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Equator · Taylor Lane