Everydaze vs Gen Jelly · Bay Area shelf head-to-head
Everydaze and Gen Jelly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Everydaze
Gen Jelly
20
brand power
17
3
products
3
1
categories
2
1
grocers
1
$2.29
avg price
$3.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Everydaze▭ Gen Jelly
Distribution · 30% of score4·4
E
G
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Everydaze
no top category Gen Jelly doesn’t also play in.
only Gen Jelly
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Everydaze · 1
only Gen Jelly · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Everydaze · Gen Jelly
