Fanta vs Mountain Dew · Bay Area shelf head-to-head
Fanta and Mountain Dew, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fanta carries more Brand PowerFanta is in more Bay Area grocersFanta fields the deeper lineup
Fanta
Mountain Dew
37
brand power
24
17
products
11
1
categories
1
2
subcategories
2
10
grocers
8
19.8¢
price per fl oz
14.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fanta▭ Mountain Dew
Distribution · 30% of score42·33
F
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fanta
no top category Mountain Dew doesn’t also play in.
only Mountain Dew
no top category Fanta doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fanta · 4
only Mountain Dew · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fanta · Mountain Dew
