Fanta vs Squirt · Bay Area shelf head-to-head
Fanta and Squirt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fanta carries more Brand PowerFanta is in more Bay Area grocersFanta fields the deeper lineup
Fanta
Squirt
37
brand power
20
17
products
11
1
categories
1
2
subcategories
1
10
grocers
8
19.8¢
price per fl oz
33.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fanta▭ Squirt
Distribution · 30% of score42·33
F
S
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score76·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fanta
no top category Squirt doesn’t also play in.
only Squirt
no top category Fanta doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fanta · 5
only Squirt · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fanta · Squirt
