Fatted Calf vs Vermont Salumi · Bay Area shelf head-to-head
Fatted Calf and Vermont Salumi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vermont Salumi carries more Brand PowerFatted Calf is in more Bay Area grocersVermont Salumi fields the deeper lineupVermont Salumi sits further up the premium end
Fatted Calf
Vermont Salumi
15
brand power
27
4
products
17
2
categories
2
3
grocers
1
$2.39
price per oz
$4.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fatted Calf▭ Vermont Salumi
Distribution · 30% of score13·4
F
V
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score28·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fatted Calf
only Vermont Salumi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fatted Calf · 3
only Vermont Salumi · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fatted Calf · Vermont Salumi