Finn Crisp vs Firehook · Bay Area shelf head-to-head
Finn Crisp and Firehook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firehook carries more Brand PowerFirehook is in more Bay Area grocersFirehook fields the deeper lineupFirehook sits further up the premium end
Finn Crisp
Firehook
19
brand power
40
4
products
10
1
categories
1
10
grocers
20
80.8¢
price per oz
$1.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Finn Crisp▭ Firehook
Distribution · 30% of score42·83
F
carried in 10 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Finn Crisp
no top category Firehook doesn’t also play in.
only Firehook
no top category Finn Crisp doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Finn Crisp · 1
only Firehook · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Finn Crisp · Firehook
