Finn Crisp vs Premium · Bay Area shelf head-to-head
Finn Crisp and Premium, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Premium carries more Brand PowerPremium is in more Bay Area grocersFinn Crisp sits further up the premium end
Finn Crisp
Premium
19
brand power
29
4
products
6
1
categories
1
10
grocers
13
80.8¢
price per oz
54.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Finn Crisp▭ Premium
Distribution · 30% of score42·54
F
P
carried in 10 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Finn Crisp
no top category Premium doesn’t also play in.
only Premium
no top category Finn Crisp doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Finn Crisp · 1
only Premium · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Finn Crisp · Premium
