Firehook vs Moonshot · Bay Area shelf head-to-head
Firehook and Moonshot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firehook carries more Brand PowerFirehook is in more Bay Area grocersFirehook fields the deeper lineup
Firehook
Moonshot
40
brand power
0
10
products
2
1
categories
1
20
grocers
1
$9.35
avg price
$7.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Firehook▭ Moonshot
Distribution · 30% of score83·4
M
carried in 20 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Firehook
no top category Moonshot doesn’t also play in.
only Moonshot
no top category Firehook doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Firehook · Moonshot