Firehook vs Potter's Crackers · Bay Area shelf head-to-head
Firehook and Potter's Crackers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firehook carries more Brand PowerFirehook is in more Bay Area grocersFirehook fields the deeper lineupPotter's Crackers sits further up the premium end
Firehook
Potter's Crackers
40
brand power
7
10
products
5
1
categories
2
20
grocers
2
$9.35
avg price
$8.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Firehook▭ Potter's Crackers
Distribution · 30% of score83·8
P
carried in 20 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Firehook
no top category Potter's Crackers doesn’t also play in.
only Potter's Crackers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Firehook · Potter's Crackers